New Podcast Listeners Are Coming From Radio, Not Music (2024)

FAQs

New Podcast Listeners Are Coming From Radio, Not Music? ›

The data suggests that podcast listening is mostly time taken from AM/FM radio, not digital music. The changes in listening time derive from the sharp rise in the use of smartphones for spoken word audio listening: The Spoken Word Audio Report says that it has doubled over the past five years.

Podcasts and Internet radio shows share some characteristics, but they also have significant distinctions. Podcasts are pre-recorded and can be modified, but Internet radio shows are often broadcast live and cannot be edited after they have aired.

Across all demographics, Nielsen demonstrates that radio is still the most popular form of media in America. Radio reaches 90% of adults aged 18-34, 94% aged 35-49 and 91% aged 50 and older.

Where Do People Find Podcasts? The main ways that people discover new podcasts to listen to are via charts and recommendations on their podcast listening app; through word of mouth from friends; promotions on other podcasts and on social media platforms or websites.

One of the most obvious reasons people stop listening to podcasts is that the content is not engaging, relevant, or valuable enough for them. Content quality can include aspects such as the topic, the tone, the structure, the length, and the delivery of your podcast.

Content & structure of radio and podcast shows

Radio shows, often being hours long, tend not to dedicate much time to one topic. On the other hand, podcasts are usually episodic and will often spend an entire show exploring one topic.

In 2009, 92% of Americans age 12 or older listened to traditional, or terrestrial, radio in a given week, according to data from Pew Research published last year. By 2022, that number fell 10 percentage points.

Weekly terrestrial radio listenership in the U.S. has remained relatively stable in the last two years after dipping slightly in 2020. In 2022, 82% of Americans ages 12 and older listened to terrestrial radio in a given week, according to Nielsen Media Research data published by the Radio Advertising Bureau.

American adults spend more than four hours with audio every day, a report from Nielsen and Edison Research shows, and radio listening accounts for 67% of ad-supported listening, followed by podcasts at 20%, music streaming at 10% and satellite radio at 3% (the study did not include non ad-supported listening, like some ...

By Age: 66% of podcast listeners in the United States are aged 12-34. According to a 2022 Edison Research study, 50% of podcast listeners in the United States aged 12-34 had listened to a podcast in the last 30 days.

How many listeners does a podcast need to make money? ›

Typically, a podcaster with around 10,000 downloads per episode can expect to earn somewhere between $500 to $900. Very successful podcasts can earn much more, reaching up to $30 million in annual income.

Most people (26%) listen to podcasts from 10 AM to 2 PM Before 10 AM is the next most popular time to listen to podcasts (25%). Other popular podcast listening times are: 2 PM – 6 PM | 21% 6 PM – 10 PM | 15%

The first reason why many podcasts fail is that the host didn't give them enough time to generate momentum and become a regular part of their audience's day-to-day. Starting a podcast is not a guarantee of instant success. Like any endeavor, it takes time and consistency to build an audience.

Statista data shows that 50% of those ages 12 to 34 listened to podcasts monthly in 2022, which is a decline from 56% in 2021. Weekly consumption of podcasts has fallen as well. Experts are predicting that podcast listenership will increase, the recent numbers show something of a decline.

The reason why people aren't listening to your podcast or spacing out during episodes is usually dependent on your listeners and content frequency. If you've got lots of shows lined up then it makes sense to publish regularly. Take The Daily, they release episodes EVERY... SINGLE... DAY!

Internet radio stations, and internet radio broadcasting, air live on a specific day and time, while podcasts are pre-recorded. This allows for podcasts to be edited, while the content on internet radio shows is raw and live as it happens.

Technology: TV broadcasting uses electromagnetic waves to transmit signals to television receivers, while radio broadcasting uses electromagnetic waves in the radio frequency range. Internet streaming uses the internet to transmit data, which is then played on a device such as a computer, smartphone, or smart TV.

Radio broadcasts are typically delivered in real-time and listeners are required to tune in at a specific time to catch their favourite shows. On the other hand, podcasts are pre-recorded digital audio files that can be streamed or downloaded at any time, allowing listeners to consume content on their own schedules.

TV typically has higher resolution and allows for a more immersive experience, while radio is more portable and can be listened to in a variety of settings. Additionally, TV is more dependent on visual effects and images to tell a story, while radio is more reliant on verbal storytelling and sound effects.